![]() ![]() The “ They Don’t Know” meme blew up in its current form in November 2020 on Twitter but actually originated in 2009 on the internet humor website Sad and Useless. ![]() It probably has a standalone page, tracing back the origins of the meme, archiving interesting iterations and spinoffs, and cataloging its significance to the internet and the wider world. If you’re seeing a meme again and again, populating your Twitter feed or recurring on your TikTok For You page, more likely than not, it’s been meticulously documented on Know Your Meme, an online encyclopedia cataloging internet memes. ![]() It could be the unsettling videos slicing into bags, plants, and animals that, inevitably, turn out to be cake. It could be the scribbled image of party goers and one man-off alone to the side, donning a party hat and holding a cup-with a caption that reads “They don’t know.” Maybe it’s the surprised Pikachu, accompanying a description of an entirely predictable outcome that nevertheless leaves someone stunned. ![]()
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March 2023
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